Welcome to Diamond Applique Work Shop ...

Applique works exquisite handicrafts of Puri and Khurda districts of Orissa, named as pipli or pipili is a part of the village industries and is well integrated into the rural economy. The craft has been a part and parcel of the socio-cultural fabric of the society. The social traditions, ethos and values are reflected in these handicraft products. The producers who have been producing these products for the rituals of Lord Jagannath have now found a new market for them on the strength of its reputation which is unparalleled. The artisans of the craft have a good concentration of women and have been significantly contributing to the women empowerment. However the globalization has put these artisans in a tight spot in terms of their infringement of the product and taking away the already created market for their benefiting on the reputation of the product. Globalised economy has contributed to the ever-increasing competition among the developing nations. In the wake of the paradigm shift of global trade rules and the emerging challenges of economic liberalization, a holistic and integrated strategy is a pre-requisite to support the textile and clothing sector, especially the poorer segments of the manufacturing and trading community. In this context, the Government of India has initiated several measures to address the critical needs of the textiles and clothing industry in the recent past. Besides, the government is in the process of creating synergy between the three sets of stakeholders of the industry namely, the government, the enterprise and the civil society organizations to foster and ensure sustainability of such developmental programmes. NISDAR with the support of the textiles committee and the UNCTAD India programme has been in the forefront in supporting the craftsmen for a better deal for their craft creations and are being supported for increasing the export of the craft besides the expansion of the domestic market.